Griffon | Process Innovation

	The Art of Innovation As specialists in process innovation, we provide a comprehensive framework for innovative business growth. This leverages a decade of experience of delivering innovation in leading companies such as GlaxoSmithKline and Credit Suisse. Since 2006 we have helped established companies to refine their consumer offers; growing companies to leverage their business performance; and early stage businesses to enter the mainstream. Our mission is to make process innovation simple, creative and effective.

	Our Approach Griffon Conseils offers clients access to a well-refined innovation framework – a methodology that leverages a decade of experience of delivering innovation in major listed companies as well as a handful of SME’s. Our approach has enabled a range of clients to realise their ideas quickly and inexpensively. Empowerment Our integrated approach accommodates each step of product development, from blank sheet of paper to fully developed solution. Ownership of the knowledge and skills remains with the client’s development team, who continue to focus on customer value, and how to achieve it. A Phased Process Our innovation approach walks you through the five key phases of “bringing an innovation to life”. Genesis — extracting the best ideas Alignment — selecting ideas that advance your goals Evolution — refining the solution to lock-in true added value Differentiation — customising your solution to command a premium Launch — putting your solution in easy reach of consumers Our Philosophy The symbol of the Griffon – an imaginary beast with the head of an eagle and the body of a lion – represents our conviction that this kind of business transformation requires the 'visionary foresight' of an eagle backed by the 'powerful execution' of the lion.

	Related Pages Sometimes a particular innovation becomes significant enough to launch as a stand-alone business, such as when James helped NatWest Card Services to spin off Magex in a $85m private placement, or when he helped GlaxoSmithKline incubate Want2Quit as an independent support service. — more on Business Incubation. Additional Resources Download your copy of our free Innovation Guides: The Griffon Guide to Excellent Innovation – download as pdf The 21 Tenets of Excellent Innovation – download as pdf Innovation: Build in-house or buy solutions? – download as pdf